Calm, relax and sleep
DATE
loóna is the first app that lets you quickly disconnect from a long stressful day and get in the right mood for sleep. loóna isn't a list of direct go-to-sleep techniques, but rather a mood-altering app that prepares you emotionally for going to sleep.
ABOUT
2020
AWARDS
Product insights
NUMBERS
• About 1.000.000 installs without growth marketing campaigns
• 55K monthly active users
• 30th day retention rate is about 20%
• People mostly use app between 8.30pm and 11.30pm
• Average time spent daily is about 30 min
• 55K monthly active users
• 30th day retention rate is about 20%
• People mostly use app between 8.30pm and 11.30pm
• Average time spent daily is about 30 min
UX/UI, Research, Product design, Product Audit, A/B testing, Prototyping, Graphic design, Analytics
SERVICE
LINKS
Natalia Vodianova's Loóna, designed to create a "sleepscape" by combining visual and aural storytelling with relaxation-based activities such as colouring in. These are just some of the products at the heart of the "sleep aid revolution".
